
| INFO |
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| CLIENT | Multacom |
| YEAR | 2001 |
| SERVICES: | |
Web Development, |
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The challenge for DESIGNonly was to reposition Multacom as a credible internet service provider that is easy to deal with, to two key audiences - consumer and business.
DESIGNonly created a new identity based on the brand essence of Bold Simplicity.
This approach sparked not just a visual change but also a cultural and operational change. Multacom finally came to see itself as a very valid, meaningful alternative to its big competitors. It wholeheartedly embraced the new strategy,filtering and prioritising solutions for the customer, making it easy to choose between packages and offers.
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