ASUS Eee PC

Recognized as a global leader in computer industry, Asus has introduced its
new product line - Eee PC.

 

 

 

 

 

 

 

Asus turned to DESIGNonly for both strategic and design support for a major new product launch in the US, the Eee PC.

 

Our work with Asus included identifying the brand and category opportunity, developing the brand strategy and transforming the identity system to accurately reflect Asus’s global reach and products capabilities. One of the strategic underpinnings of the program was to implement a one Asus approach to branding whereby the product presents itself as an integrated company in support of its new vision.

 

 

Gallery