
| INFO |
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| CLIENT | ARC International |
| YEAR | 2008 |
| SERVICES: | |
Print Media Design, |
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The brand idea "All Resources Count" conveys the essential purpose and value of ARC International as an e-Waste business leader, designed to stand out from the dull recycling industry of the competitive brand landscape as a more intelligent and contemporary brand experience.
To manifest the new brand strategy of ARC International, DESIGNonly created and developed a brochures, web site and environmental graphic system that applies the corporate brand, with manageable adaptations, across the new company's divisional/operating flow structure. Also included was the creation of a digital resource and image library; to extend the brand's presence in all environments; as well as an integrated marketing system to provide best practice marketing solutions to ARC's key target sectors.
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